Nigeria Premier Football League (NPFL) on Thursday in Abuja signed a five-year broadcast sponsorship rights contract worth five point three billion naira with Cable TV giants StarTimes.
NPFL Chairman Honorable Gbenga Elegbeleye told the media at the signing ceremony that StarTimes will pay an initial one point zero-six billion naira in the first year of the sponsorship package and an annual increment of fifty million naira for four years from 2023 to 2028.
Elegbeleye added that the signing of the contract is a fulfilment of his promise to Nigerians that Nigeria’s domestic football league will return to television commending the cable TV company for partnering with the NPFL to improve the domestic league.
“It is a 5-year deal worth N1.06bn with StarTimes, with a 50 million naira increment annually. They will kick off by broadcasting two matches from November 18 kickoff date before increasing it to four matches weekly from February 2024, then it will increase to eight matches per week for the rest of the contract,” Elegbeleye divulged.