Selena Gomez is the newest celebrity brand ambassador for Puma. The singer, actress, producer, and social media queen made the announcement this afternoon to her over 127 million followers on Instagram.
She captioned a photo of herself sporting Puma gear, “Officially a part of the fam @puma #pumapartner,”.
The brand also shared an image of the singer on its own Instagram page. The caption reads, “Fearless talent and ? of Instagram joins the family. @selenagomez #DoYou,”
Gomez’s partnership with Puma comes a year after her boyfriend, The Weeknd, took on the same role.
Other stars who have repped the brand include Rihanna, Cara Delevingne, and Kylie Jenner.