Facebook and Instagram giant Meta on Friday, said it will begin labelling AI-generated media beginning in May, as it tries to reassure users and governments over the risks of deep-fakes.
Meta’s Vice President of Content Policy, Monika Bickert said in a blog post that it will no longer remove manipulated images and audio that does not otherwise break its rules, relying instead on labelling and contextualization, so as not to infringe on freedom of speech.
The changes come as a response to criticism from the tech giant’s oversight board, which independently reviews Meta’s content moderation decisions.
The board in February requested that Meta urgently overhaul its approach to manipulated media given the huge advances in AI and the ease of manipulating media into highly convincing deepfakes.
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