Meta Platforms has offered to almost halve its monthly subscription fee for Facebook and Instagram to five point nine euros from nine point nine euros, a a move that aims to address concerns from both privacy and antitrust regulators.
A senior Meta executive on Tuesday said the move came amid mounting criticism from privacy activists and consumer groups about Meta’s no-ads subscription service launched in Europe in November.
Meta launched the service to comply with the Digital Markets Act (DMA) which curbs its ability to personalize ads for users without their consent, hurting its major revenue source. The company said the fee model seeks to balance the conflicting demands between EU privacy laws and the new tech rule DMA.
“We have wanted to accelerate that process for some time because we need to get to a steady state … so we have offered to drop the price from 9.99 to 5.99 for a single account and 4 euros for any additional accounts,” Meta lawyer Tim Lamb told a European Commission hearing.
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