Apple has won an exemption for its iMessage and Microsoft for its Bing search engine from new European Union tech rules after the companies convinced antitrust regulators that their services are not gateways for businesses to reach end-users.
The European Union’s Digital Markets Act (DMA), which takes effect in three weeks, requires Microsoft, Apple, Google, Amazon, Meta Platforms and ByteDance to allow third-party apps or app stores on their platforms and make it easier for people to switch to rivals.
However, following a five-month investigation, the European Commission in a statement said iMessage, Bing, Edge and Microsoft Advertising did not qualify as gatekeeper services.
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