The Minister of Information and National Orientation, Alhaji Mohammed Idris, has called on broadcasters, producers and Content Creators across Africa to explore business opportunities, and find ways to overcome challenges in the sector.
Idris made the call while declaring open the 2023 Edition of AFRICAST on Tuesdays in Lagos, organized by the National Broadcasting Commission (NBC).
According to the minister, the conference provides a platform for analyzing and reviewing Africa’s broadcast perspectives in relation to international best practices and standards.
“AFRICAST is Africa’s investment platform for broadcast content and technology, which has over the years, created an avenue for networking opportunities for broadcasters, broadcast equipment manufacturers, as well as all in the broadcast business.
“This conference has continued to attract the ‘who is who’ in the local and international broadcast industry, and in the past, has put the country on the global broadcasting map with its attendant benefits.
“Launched 27 years ago, AFRICAST has evolved into a highly anticipated biennial event that garners widespread participation from broadcasters, production houses, and media professionals from across the continent.
“This conference has proven to be a catalyst for forging partnerships, networking and fostering mutual growth among African broadcasters, as well as, share knowledge, experiences, and ideas.
“As broadcasters, content creators and producers, it is important to explore new business opportunities, find ways of surmounting challenges facing the industry, and strengthen our networks,” Idris said.
He further appealed to content producers and professionals to support the fight against fake news, misinformation and disinformation especially in the social media space.