The federal government has announced a tripartite partnership involving the Ministry of Information and Culture, UN World Tourism Organization and global news leader, CNN to leverage on Nollywood to promote tourism in Nigeria.
The Minister of Information and Culture, Alhaji Lai Mohammed, who announced the plan at the Annual General Meeting of the Nigerian Association of Tour Operators in Lagos today, said that talks are at an advanced stage to forge a very strong and effective partnership to use Nigeria’s comparative advantage in film production, through Nollywood, to promote tourism in the country.
Mohammed said more details of the partnership will be provided in the days ahead. He appealed to tourism stakeholders to work with the Federal Government to ensure the success of the 2018 UNWTO CAF Meeting, the hosting right of which Nigeria won at the last edition of the meeting in Addis Ababa, Ethiopia, last month.
He also urged the private sector to partner with the government to grow the tourism industry and provide the necessary skills, s and ingredients for growth and progress.