Nigerian online shoppers have expressed their distrust of e-commerce platforms offering Black Friday deals. Monitoring the black Friday conversations on social media, most Nigerian online shoppers revealed lack of trust, as they believed many e-commerce companies offering Black Friday sales were doing so simply to boost their sales without really offering great discounts to buyers.
A tech blogger, Wale Ladipupo said the concerns of customers were reasonable since the major platforms had given online shoppers several reasons to be suspicious of their Black Friday deals. He also mentioned cases where Black Friday prices of products seen online were significantly higher than the price of products in stores.
However, in spite of these concerns, major Nigerian e-commerce companies have continued to announce bigger sales each year and they’ve made Black Friday sales a month-long event.
A Twitter user said she believes the domestic version of Black Friday is a scam. Femi Vaughan on twitter also said that one factor that has negatively affected Nigerian Black Friday sales is the economy, as most Nigerians would rather save than spend heavily during Nigerian Black Friday. The Nigerian version of Black Friday sales started online in 2013.