Global social media company, Facebook has announced that 7.2 million people in Nigeria visit its website every day with 7 million of them coming in through their mobile devises. It added that 16 million people in Nigeria visit Facebook every month with 100% of them coming on mobile.
Head of Africa for Facebook, Nunu Ntshingila, who disclosed this when the team visited Nigeria, disclosed that: “This is the year we deepen our partnerships with Nigerian businesses. We’re committed to Nigeria, and during this visit we shared insights with our business and agency partners on how to deliver personalised marketing, at scale, where people are – on their mobile phone. We want to make sure Nigeria – its people, its agencies and its businesses – realise the opportunity that technology and mobile bring.”
Ntshingila continued: “We know the mobile platform people use the most in Nigeria is Facebook and up to 77% of Nigerians on Facebook use their mobile device to discover new products and services. Nigerians are sophisticated mobile users and this sophistication is increasing fast – people are ahead of businesses, and we’re here to help businesses create mobile-first solutions to grow their business.”
Also speaking, the Vice President, EMEA, at Facebook, Nicola Mendelsohn said, “For us, Friends Day in Nigeria was about hearing the stories of our community using Facebook our platform to grow and connect with others. We have made amazing progress over the past year. We’re only 1% done in Nigeria and inspired to do even more in this fast-moving, mobile first country.”